Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

JANUARY 28, 2016

Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. Given the strategic imperative of content in the digital age, and the significant, mostly hidden spend on content, this new reality warrants executive action.

Cost 120

Cost Organization B to B B2B 120