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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Never buy a list of email addresses , or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000. Instead, you should send those leads personalized emails rather than templated newsletters. Consistent branding with our website. Personalized introduction by first name.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

We’re also using reveal API solution which enables real-time website personalization. Based on which company visits our website, we implement different CTA, such as “talk to sales” if they are highly relevant and/or “sign up for trial” if they meet our criteria. Because once you get leads? It’s been working out really well.