Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0

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Anything Goes Marketing

DECEMBER 21, 2008

This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!). Consider adding a link in the email footer to items such as your event invitations or email newsletters.

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Anything Goes Marketing

DECEMBER 15, 2008

Perhaps all that is needed is an autoresponder confirmation email and an email on the day of the event or a day before the event. I hope you have found this useful and maybe inspired you on how to generate posts on your blog as well. Tags: email marketing B2B lead generation enewsletter.

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Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics.

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

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