Customer Experience Matrix

MAY 3, 2013

. * For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”. Would it be even cooler to call them grafs or, better still, grafz?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2014

But the method could be “through extensive automation”, “through low labor cost via outsourcing”, or “through limiting services provided”. Wikipedia tells me that strategy maps are obsolete but I still find them useful. In this case, the goal of your tech strategy is always the same: “to deliver customer intimacy at low cost”.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

JANUARY 31, 2008

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system.

Wikipedia 120

Wikipedia API Marketing Management Training 120