Biznology
DECEMBER 21, 2011
Image via Wikipedia. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more.
Biznology
JANUARY 23, 2012
Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. The relentless challenge of creating new content is one of the most common impediments to long-term communications success for B-to-B marketers. How about you?
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Biznology
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. But it’s only a tool.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Here’s a bunch.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
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