Automation Multi-Touch Attribution Process White Paper 
Adobe Experience Cloud Blog
OCTOBER 8, 2020
This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company. In these conditions, implementing a marketing automation platform is a no brainer. . A first strategy consists of analysing your content production.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
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Full Circle Insights
SEPTEMBER 12, 2022
ABM, in particular, helps create a seamless sales process. If you’re not able to measure how engaged target accounts are with your campaigns or attribute sales to ABM efforts, then you’ll simply be in the dark on how you can improve. Like RollWorks, Terminus is a comprehensive ABM platform that offers help with multi-channel ABM.
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
Biznology
AUGUST 16, 2018
But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue. That kind of growth is much more valuable, as you can attribute it to revenue. Attribution modeling is the solution to the paradox.
KoMarketing Associates
OCTOBER 30, 2018
Marketing Automation is a Content Machine. Marketing automation. Basically, marketing automation brings in the machine-like discipline content marketing has always needed. Which may be why setting up a comprehensive marketing automation program can be so involved. You can’t avoid any of this with marketing automation.
Engagio
OCTOBER 1, 2019
In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Need for multi-channel orchestration. A human, personalized touch is often more trustworthy, and thereby more effective.
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