KoMarketing Associates

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. HubSpot is a CRM platform widely used by B2B marketers.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. Salesforce and Marketo Certification Programs (certification fees apply).

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

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What Is B2B Social Media Marketing?

KoMarketing Associates

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). What tools can I use to automate my social media marketing? Social media can get overwhelming, if you don’t have the right automation tools in place.

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile). Embedding Within Blogs. Social Shares.

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