The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

ViewPoint

JULY 23, 2013

If you don’t have a marketing automation tool, get one. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40