Automation Lead Management Salesforce.com Template 
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.
Customer Experience Matrix
JULY 20, 2009
The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Information can come from sources beyond the lead itself. That’s just my problem as an analyst.
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Customer Experience Matrix
OCTOBER 19, 2010
Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Alsa also provides prebuilt templates for standard campaign workflows. They support multiple languages, which should gain them some business.
Customer Experience Matrix
JULY 21, 2009
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
Customer Experience Matrix
SEPTEMBER 7, 2010
It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. That's worth some excitement.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.
Customer Experience Matrix
SEPTEMBER 1, 2009
When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns.
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