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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Tags: marketing automation multi-language marketing lead management demand generation. Alsa has some other unusual features.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.