DealSignal

FEBRUARY 23, 2023

Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing. To personalize email content, consider using dynamic content that changes based on the recipient’s behavior or interests.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

JUNE 26, 2019

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Personalize outreach and lead nurturing to increase conversions.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Personalize your lead nurture campaigns.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101