The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. 2) lead nurturing.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Standardized, automated workflow management.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

The Point

AUGUST 22, 2014

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Industry data tells us something different.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level. And therein lies the difference. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

SmartBug Media

OCTOBER 30, 2019

You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance. The #1 Inbound Marketing Platform.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

LeadSloth

JANUARY 14, 2010

The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Lead Scoring.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What this means is, those companies with the most marketing toys really do win! Have I given away the secrets to successful marketing?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Televerde

SEPTEMBER 25, 2019

With rapid advances in technology forcing every organization into an uncertain future, many companies benefit from choosing to outsource their lead generation. The reasons for outsourcing lead generation are aplenty – and they may differ depending on your business or vertical. Make the most out of your martech.

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Multi-language might open a larger market, at least until competitors match it. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. “Isn’t that Search Marketing?&#.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

SugarCRM

DECEMBER 11, 2013

Learning Management. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. You’ve mastered the basics of your new marketing automation software. Drip Email Marketing. email marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

ViewPoint

AUGUST 19, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

ViewPoint

AUGUST 26, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Anything Goes Marketing

FEBRUARY 11, 2014

Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Lead Generation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 1, 2012

I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring. But the ultimate goal is to identify the leads most likely to generate revenue.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

The Point

FEBRUARY 13, 2013

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” What are the most important things to look for in a marketing automation vendor? What do you think the future of marketing automation will look like in the next few years? Finance, ERP).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

FEBRUARY 8, 2012

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. And that fact, I would propose, is a good sign for a maturing market. emphasis mine). No, not necessarily.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Process 100

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Sales reps simply don’t have the time to cultivate a prospect into a qualified lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28