Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Martech

JUNE 29, 2023

It’s not just about ramping up marketing automation for messaging your customers. It’s about making your internal processes more efficient, analyzing data from campaigns and improving personalization to create a best-in-class digital experience, according to Mimaroglu. All of this contributes to better efficiency.

Touchpoints 105

Touchpoints Dwell SMS Cross-Selling 105

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

TrustRadius Marketing

OCTOBER 27, 2022

These customer interactions can be carried out through email, SMS, push notifications, or direct messages on your website. Product trScore Pros Cons Adobe Experience Manager 7.9/10 10 Customer segmentation Drip email automation Template personalization Scalability ReportingLanding pagesForms Salesforce 8.0/10

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Convert

MARCH 21, 2023

Contentsquare (Clicktale) Clicktale is now part of Contentsquare, the Digital Experience Platform (DXP) for customer experience analytics on websites, web apps, and mobile apps. It’s an extensive tool with various features and integrations for effective customer experience analytics and insights.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. .

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

chiefmartech

SEPTEMBER 29, 2019

A local marketing team testing an SMS-based campaign in an emerging market. When multiple self-service people work in parallel on the same platform, you will often want to partition them into separate spaces, so as to avoid collisions without the central marketing ops team having to continually mediate everyone’s activities.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92