ClickZ

JULY 22, 2020

A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them. The problem of too much data is exacerbated by the proliferation of martech tools that companies use to obtain information from consumers.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. LeanData, I realized, could have helped me at my prior companies. I firmly believe LeanData can be a similar kind of company.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. LeanData, I realized, could have helped me at my prior companies. I firmly believe LeanData can be a similar kind of company.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Automation: an understanding of CRM and marketing automation applications are critical. More report automation. Data: needs several kinds of data capabilities.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

This blog post will demonstrate a few frameworks you can use to show ROI at your company. If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. You designate your own interesting moments within your marketing automation platform.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Heinz Marketing

AUGUST 5, 2021

Check out the previous quick start guide posts on content amplification and sales automation. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. Is there automation functionality? Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? But there’s data, and then there’s data. This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189