Automation, Case Studies and Leads360

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Automation

Case Studies

Leads360

Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. Leads360 base their conclusions on studying more than 20 million leads.

Leads360

Leads360 Sales Leads Telemarketing Leads

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

B2B Lead Management Market Heats Up

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