Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. The key to creating results is to plan your content precisely around your customer’s buying process. Quite the opposite.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Tomorrow People

APRIL 25, 2012

In just a few short years, copywriting has evolved from an aspect of the big budget world of advertising – to a process and approach that brings benefits to even the smallest company. Another valuable tool on this process is creating marketing personas – developing a number of personas that reflect the types of customers you have.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

FEBRUARY 27, 2013

Could you make your sales process as easy as 1, 2, 3? The best way to help your salespeople get over this prospecting issue is to provide them with marketing-qualified leads (MQLs) who are in the process of making a buying decision. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

Could you make your sales process as easy as 1, 2, 3? The best way to help your salespeople get over this prospecting issue is to provide them with marketing-qualified leads (MQLs) who are in the process of making a buying decision. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

MARCH 21, 2012

Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle. Because your website and your connected content need to meet your visitors at their particular stage of the buying cycle. So where do you start the process?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120