Remove Automation Remove Buying Cycle Remove Microsite Remove White Paper
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Content Takes Center Stage

Ambal's Amusings

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. In 2010, organizations will increasingly deploy marketing automation tools. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010?

Microsite 100
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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Social Media.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Social Media.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. M- Marketing Automation.

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Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

Adobe Experience Cloud Blog

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Yet, that is what many marketers do with their marketing automation and lead management vehicles. No progression in buying cycle.