The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 13, 2013

Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Vidyard

DECEMBER 9, 2014

They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50