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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

This permanence of emails is a huge benefit, especially in situations like a product recall, product malfunction, changes to privacy policy, etc. Email makes this sharing quick, cost-free, and permanent. Growing a Social Media Following. Did you just create a new social media presence for your business on a new platform? Say, Snapchat?

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CRM and marketing automation: The challenges and benefits of integration

Martech

They also automate workflows, using data and engagements as triggers to send relevant messages. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. In an ideal world, this is orchestration at its finest.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. As the image shows, it will automatically pick your terms and conditions, privacy policy, disclaimer, and contacts, etc.