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How Optimum Condition Uses GreenRope to Adapt in a Digital World

GreenRope

Optimum Condition is a San Diego based company helping individuals and small groups improve their physical health through rehab, training, and coaching services. To launch this campaign, Melissa implemented the following steps: Her team created video segments of various exercises and uploaded them to YouTube.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

List Segmentation. That’s where segmentation comes in. An email automation is a series of triggers and actions that fire automatically. Triggers can be signals such as a contact getting added to a list, opening an email, or clicking a link. A/B Testing. Digital buying behavior is changing all of the time.

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CRM and marketing automation: The challenges and benefits of integration

Martech

They also automate workflows, using data and engagements as triggers to send relevant messages. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. In an ideal world, this is orchestration at its finest.