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How to Use Email Automation to Nurture Prospects

Zoominfo

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. The main component of email automation is creating a drip strategy specified by segmented target audiences. Basic Steps. Craft educational content for each of those stages.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. The main component of email automation is creating a drip strategy specified by segmented target audiences. Understand each stage of your customer’s journey for these audiences.