The Problem with Implicit Opt-In For Email Marketing
Adobe Experience Cloud Blog
AUGUST 19, 2013
An easy way to opt-out. The Definition of Implicit Opt-In. Implicit single opt-in occurs when a consumer fills out a form, e.g. in order to download content or register for an event. In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing.
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