The Problem with Implicit Opt-In For Email Marketing
Adobe Experience Cloud Blog
AUGUST 19, 2013
An easy way to opt-out. The Definition of Implicit Opt-In. Implicit single opt-in occurs when a consumer fills out a form, e.g. in order to download content or register for an event. In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing.
Let's personalize your content