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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
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Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40