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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. The goal is to convert leads into long term satisfied customers.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.

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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. Marketing automation software actually automates workflows.

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Top 5 Tips for Creating Effective Forms

Hubspot

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them). Consider the value of the offer. Reduce anxiety.

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Thirteen email marketing platforms with high ROI

ClickZ

Many of these platforms offer free trials — make sure to take advantage of testing them out before you commit. Key features : Email automation workflows, A/B split testing, dynamic content, segmentation, social integration, SMTP relay, autoresponders. Do you have a large mailing list or a small one? Cost : Plans start at $19.95

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ABOUT OUR GUEST: . Thank you for joining us.