Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love
Hubspot
JUNE 27, 2018
Use Auto-Responders for Opt-Ins. Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines. One major rule in CAN-SPAM is to never use the words "no reply," or a similar phrase, as your email sender's name (for example, "noreply@yourcompany.com").
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