Customer Experience Matrix

NOVEMBER 15, 2013

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

SEPTEMBER 26, 2011

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Jackie Walts

FEBRUARY 5, 2020

You don’t want to wait until everything is set up to find out that the lead scores are off or that the c-suite doesn’t think the reporting is capturing the right information. It’s better to find any issues in small programs, especially when testing email delivery, scoring and lead routing. And don’t forget the analytics.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. They signed up.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120