Customer Experience Matrix

NOVEMBER 15, 2013

Many small businesses do their marketing through CRM, email, and search advertising. ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. This is barely scratching the surface.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Jackie Walts

FEBRUARY 5, 2020

Map out what you want to do, what kind of reporting you want and the kind of data and CRM sync you’re looking for. You don’t want to wait until everything is set up to find out that the lead scores are off or that the c-suite doesn’t think the reporting is capturing the right information. And don’t forget the analytics.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120