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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). This is awesome if you are aware of the benefits of email personalization.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” ” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” ” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” ” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” ” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” ” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40