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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. According to a recent Wall Street Journal story , “…almost 37% of small businesses are ‘fully adapted’ to cloud-based applications.” Call tracking hub. Email marketing hub.

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9 Email Marketing Best Practices to Generate More Leads

Hubspot

He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours.

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Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Source: Hubspot.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. But broader scope inevitably encroaches on other existing systems.