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Can you do top-of-funnel marketing automation without CRM?

Biznology

According to Salesforce.com , 92% of customer interactions happen on the phone. First, live chat, auto responders and bots are increasingly popular, replacing web-to-lead forms and even phone calls. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.

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9 Email Marketing Best Practices to Generate More Leads

Hubspot

He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours.

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Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Source: Hubspot.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. (Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)