The Effective Marketer

MAY 21, 2012

Typical Audience: Prospects that are evaluating solutions, technical buyers, training of new employees or business partners. Typical Audience: Current customers on previous release, sales team, business partners. Typical Audience: New customers, existing customers with new users. Focus: Product features and functions.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. It seems it has all to do with creating the right message for your audience.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 27, 2015

The different audiences will require a different level of analysis and depth when it comes to the battle card. Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Structure: Identify who the battle card is being created for.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters.

Conference 100

Conference Social Media Work Management Marketing Budget 100