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Direct Response Coach

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The hidden benefit of coupons in print advertising

Direct Response Coach

Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.].

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An introduction to the 3 different types of search marketing

Direct Response Coach

As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. What’s not to love about search engine marketing? It’s an uphill battle because no matter how well I do my job, I know that [.].