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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here’s an example of Loopfuse Marketing Automation. Although these audiences visited your pages, they may not be ready for engagement and thus could be in the research only phase of their solution search, otherwise they would have submitted their email address. Sales people can be alerted immediately when activity occurs.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Even a small fraction could be enough to support Mautic until it adds the features needed to serve a broader audience. See this post for more on that.) Or maybe it’s just a matter of timing.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Businesses that sell a lot of different products for various target audiences, for example, may identify several very unique personas. If so, work these concepts into the content.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.

SMB 100
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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Loopfuse , June 30, 2010. Audience (1027). Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010.