Making the Short List: Get into the B2B Game or Go Home
Marketing Craftmanship
JUNE 19, 2015
Fist-call capability” is how well your firm puts itself in a position to be noticed by target audiences, and it’s the key factor affecting your chances of making the short list. To drive consistent top-of-mind awareness with target audiences, you’ll need to do far more than simply show up all the right radar screens.
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