Remove audience

Biznology

article thumbnail

Common Content Marketing Mistakes To Avoid

Biznology

They just absolutely need to “do” Facebook or Twitter or Pinterest. It may be fairly obvious that a particular channel is the right choice based on observing what your competitors are doing and where your audience lives. A better approach is to take a more complete view of the audience – what are their interests?

article thumbnail

How to reach content marketing’s Holy Grail: revenue

Biznology

Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Here’s where you might be expecting something that looks like this 6-step process: Planning. Let’s take a look at our process with conversion in mind. (Photo credit: Wikipedia).