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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Lead generation is now no longer a process to simply devise ways to collect leads which can be eventually forwarded to the sales teams, rather it has evolved in many aspects. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). 4 Make Your Content SEO Friendly. Wrapping Things Up.

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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords. Wrapping It Up.