Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. Maybe you have experimented with other content forms like videos, infographics, ebooks or white papers, and podcasts.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Onalytica B2B

JULY 16, 2018

Previously, he was the senior manager of social media strategy at Marketo. So he created content with a simple black cover and white text saying “Read Me if you want to … ” and then stating exactly what the content will help you to do. The details and specifics in the content such as pricing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SnapApp

JANUARY 11, 2018

The shift in customer behavior requires a shift in your attitude as a marketer. . . According to Marketo, 80% of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they have previously interacted with the brand.”. . Marketo. . Why Your Mindset Needs to Change. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89