BOP Design

DECEMBER 3, 2020

Instead of meeting new prospects in person on a tradeshow floor, they had to settle for virtual conferences and tradeshows – which let’s be honest, the conference and tradeshow hosts are still working out the many kinks of a virtual event. Is it a good idea to speak at a virtual conference? Should we purchase a list?

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. Given this mindset, I was more than a little surprised to attend a DMA panel discussion where two of the more sophisticated marketing measurement vendors described their systems as providing fractional attribution.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Heinz Marketing

JUNE 21, 2021

But you need people who really are hands-on and has a can-do attitude and can juggle multiple activity project at the same time. Christel: Yeah, so there are vendor events, conferences. So, we look at these type of industry resources and vendor resources. For sponsorship opportunities, contact Cherie. Matt: Yeah.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Hubspot

MARCH 23, 2018

In my experience, sales reps can achieve this by standing up and doing sales calls in a main common space, instead of hiding in a cubicle or a conference room. Even if you take care of customers but neglect honing your skills and attitude as a sales practitioner, you won’t go as high as you could. Use emphasis wisely.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Customer Experience Matrix

SEPTEMBER 13, 2023

The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared. This requires a cooperative rather than a controlling attitude among marketers. How would I even know? Again, marketing will rarely control these.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Martech

JANUARY 20, 2022

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Customers are educating themselves before contacting company salespeople. Conferences,” on the other hand, are predominantly educational sessions and keynotes.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Maybe they coincided simply because the big Advertising Week conference is now under way.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120