What Is a Good Open Rate for Email?(+ How To Measure Yours)
Optinmonster
JANUARY 19, 2024
To make sure that your emails are actually getting opened, segment your list based on interests, purchase history, location, etc. If you find that you have a lot of inactive subscribers, or you haven’t emailed your list in a long time, you should probably go one step further and use a list-cleaning service such as BriteVerify or AtData.
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