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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. It can authenticate app ratings and reviews from real users to prevent astroturfing.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency.

PR 20
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I was a teenage Russian troll OG

Biznology

We would do this across message boards, forums, groups, newsgroups, and even the comment sections of relevant blogs. At first, we were just super-careful. Getting burnt was not an option. Later, we implemented a hardware-based IP address anonymizing tool such as an Anonymizer appliance that lives in our server rooms.