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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Does your business like to partner with other businesses for marketing, innovation, media, etc.? Astroturfing – Or The Art of Masquerading. Just what constitutes a “fake” blog? Set Up a Blog. And for best results, don’t make the blog 100 percent about your brand.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. In some cases, bloggers will provide you with rules when contacting them. Based on these three components, here are 8 Tips about Blogging Outreach : 1. Is it serious or sarcastic?

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I was a teenage Russian troll OG

Biznology

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.