Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make! According to new research from IDC, only 18.6%

Social Media 100

Social Media BtoB Media B2B 100

Digital B2B Marketing

OCTOBER 25, 2012

What is Native Advertising Native advertising blends advertising and editorial, putting marketers’ content in the same space as editorial content. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

FEBRUARY 27, 2013

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Listen to the Thought Leaders.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 10, 2013

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Inbound Marketing ? Everyone can write a crappy article or create a boring talking-head video (and nearly everyone does). Or you could just jump on every shallow, trend-chasing marketer bandwagon that goes by.

B2B Marketing 100

B2B Marketing B2B Trends Inbound Marketing 100