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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? What is the problem?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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