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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Tie-ins to the lead funnel need to be established.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. Businesses may create leads through a variety of channels, including SEO, display advertisements, social media, and more.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. So, What Is Buyer Intent?

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. So, What Is Buyer Intent?

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm. James Oct 18 2010 Great article.

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Why You Should Invest In Inbound Marketing Before CRM Implementation

Hubspot

Inbound marketing requires that you start at the top of the funnel and work your way through to the bottom. Inbound marketing enables you to build a true funnel that allows you to build a predictable pipeline for growth. SEO driven leads have a have a 14.6% Inbound leads cost 60% less than outbound leads. closing rate.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

A variety of assets is key to keep readers entertained and educated while reading your articles. Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. These articles can be distributed to various media publications, both online and print.