Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

Marketing AI 116

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 116

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: Content Marketing. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . The main takeaway from this article is that, “a virtual trade show is still a trade show.” 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

DealSignal

SEPTEMBER 5, 2023

This article will delve into the unique features of both pipeline generators. In the world of lead generation tools and B2B data platforms, it’s essential to compare DealSignal vs LeadIQ. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Don’t neglect qualitative metrics – actual content engagement like comments on articles and reader feedback (including fan mail) are great indicators of success. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

MARCH 10, 2020

To ensure the highest ROI and also the best experience for your target accounts, these tools and features will be valuable: Conversion Forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. Kudos to you if you've made it this far through the article!

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40