Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Research conducted by HubSpot made it clear that salespeople are no dummies.

Buy 70

Buy Process B2B Peer-to-peer 70

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Conduct research.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio. Key points covered include: What is B2B marketing?

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. Why: Not sure it's exactly a trend, but there's nothing quite like original research. Joe Pulizzi. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62