Paul Gillin

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Don’t just copy and paste the promotion from a webcast. It generates longer links, but they’re compatible with Google Analytics. This is a discussion, not a billboard. Minimize Copy and Paste. Respect your readers’ time by minimizing pointless verbiage. Boil down the basic facts and tell the reader why you recommend it.

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How to Calculate Social Marketing ROI

Paul Gillin

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer. With webcast. With 10% discount.

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