Analytics Traffic WOM Word of Mouth 
Spiralytics
APRIL 12, 2023
It’s a great tool for brands because it can help them build awareness and generate more traffic. Word of Mouth Marketing WOM marketing relies on the spread of information through word of mouth rather than traditional forms of advertising. Starbu cks is one brand that customers return to over and over again.
Webbiquity
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. The “root” sources for this traffic may be online or offline.’
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Hubspot
JUNE 19, 2014
GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views.
Onalytica B2B
APRIL 27, 2017
Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. A study here found that 39% of students like internet advertising vs 48% preferring word of mouth suggestions. PAY PER CLICK: THE PROS.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? They also help folks receive referral traffic from other websites. Learn how to run A/B tests here.). 7) Business Blogging.
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