The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
ViewPoint
MAY 5, 2015
Give your sales team the tools to make personal connections and intensify relationships on their own. Marketers will use technology and tools to further personalize nurturing emails. Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Testing and optimization.
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